Lionsgate and Roadside Attractions pulled off a whopper of a surprise this weekend. Their faith-based drama I Can Only Imagine, a biopic based on the origins of a very popular Christian rock song, snagged a superb $17.064 million weekend from 1,629 screens. Oh, and it earned an A+ CinemaScore grade to boot.
Budgeted at just $7 million, “I Can Only Imagine” tells the story behind the hit song of the same name and of Bart Millard, the leader of Christian rock group MercyMe. J. Michael Finley stars as Millard and Dennis Quaid plays his father in the film from directors Andrew Erwin and Jon Erwin.
“I Can Only Imagine” is benefiting from support from churches and groups as well as from from MercyMe, who have been helping promote the film on social media. Some moviegoers on social media were reporting sell-out crowds in their towns.
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Reported by: Forbes